No, it's not a man. And it's not a puppy. It's a publication; more specifically, a shelter magazine designed to fill the void after my beloved Domino magazine folded last year.
Lonny actually launched last fall by a former Domino staffer who had the idea to replicate the accessible design focus that title was famous for, but this time in an online-only format built on the Issuu self publishing platform. A new acquaintance tipped me off to it last week, and I see that they got some great press in today's NYTimes. It's name is a combination of London and New York.
Just like Domino, Lonny has a gorgeous, clean design; but thanks to its digital nature, it also provides "inspiration at the click of a finger" - meaning readers can easily click on any item for more information or to buy. The Issuu platform provides a magazine-style browsing experience, complete with table of contents, full page ads (also clickable!) and page flipping. Full-screen, single-page and zoom viewing options provide even better visuals of the merchandise and showrooms.
I'm only halfway through the June/July issue, and it's chock full of design ideas, beautiful rooms, and lovely little finds like Jack Spade's Perforated Bookmark Paper and this Conservatory Chair from Anthropologie.
But the best part is that I discovered this one late, so there are five more (back) issues for me to catch up on! Perfect Summer reading.
Check them out yourself, and if you're so inclined, contribute to Lonny here.