AddMirror

Another thing caught my eye on our recent trip to Toronto: the AddMirror.

It all started with a trip to the restroom at a downtown brunch spot. Take a look:

That's right - as you're standing in front of the mirror, words and phrases fade in and out, resolving into an ad. Brilliant! It's clever and attention getting, and certainly caters to a captive audience. 

According to AddMirror, there are about 1,500 mirror placements in the UK and over 3,000 worldwide, which have yielded impressive ad effectiveness measures:

RECALL	69% unaided recall of actual brands
WORD OF MOUTH	25% discussed the campaign with friends in the restaurant/bar
POST CAMPAIGN RECALL	45% recall…6 weeks after the campaign ran
AUDIENCE APPROVAL	84% rate AddMirror very good to excellent

Think of the fun you could have playing around with different executions - like including an SMS-based call to action, or even a QR code. And what about use in fitting rooms?

I haven't seen this anywhere in the States; have you?