AddMirror
September 20, 2010
Another thing caught my eye on our recent trip to Toronto: the AddMirror.
It all started with a trip to the restroom at a downtown brunch spot. Take a look:
That's right - as you're standing in front of the mirror, words and phrases fade in and out, resolving into an ad. Brilliant! It's clever and attention getting, and certainly caters to a captive audience.
According to AddMirror, there are about 1,500 mirror placements in the UK and over 3,000 worldwide, which have yielded impressive ad effectiveness measures:
RECALL | 69% unaided recall of actual brands |
WORD OF MOUTH | 25% discussed the campaign with friends in the restaurant/bar |
POST CAMPAIGN RECALL | 45% recall…6 weeks after the campaign ran |
AUDIENCE APPROVAL | 84% rate AddMirror very good to excellent |
Think of the fun you could have playing around with different executions - like including an SMS-based call to action, or even a QR code. And what about use in fitting rooms?
I haven't seen this anywhere in the States; have you?
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