It all started with a trip to the restroom at a downtown brunch spot. Take a look:
That's right - as you're standing in front of the mirror, words and phrases fade in and out, resolving into an ad. Brilliant! It's clever and attention getting, and certainly caters to a captive audience.
According to AddMirror, there are about 1,500 mirror placements in the UK and over 3,000 worldwide, which have yielded impressive ad effectiveness measures:
|RECALL||69% unaided recall of actual brands|
|WORD OF MOUTH||25% discussed the campaign with friends in the restaurant/bar|
|POST CAMPAIGN RECALL||45% recall…6 weeks after the campaign ran|
|AUDIENCE APPROVAL||84% rate AddMirror very good to excellent|
Think of the fun you could have playing around with different executions - like including an SMS-based call to action, or even a QR code. And what about use in fitting rooms?
I haven't seen this anywhere in the States; have you?