Cupcakes have become a nationwide craze in recent years, and Boston is no different: we have several cupcake shops in the Boston area, including Sweet (amazing Red Velvet), South End Buttery, Lulu's Bake Shoppe, Treat Cupcake Bar, and my personal favorite, Kickass Cupcakes (get the Mojito!).
All, with the exception of maybe Kickass which offers a Guiness-laden Green Monster cupcake, are decidedly girlie and/or family friendly. Which is why this new, New York City-based entrant is not just another cupcake joint.
Butch Bakery's cupcakes for men aims to be the place where "butch meets buttercream." How? With flavors like Rum & Coke (Madagascar vanilla cake with cola Bavarian cream), Beer Run (chocolate beer cake with beer-infused buttercream topped with crushed pretzels) and the Jackhammer (chocolate cake with chocolate hazelnut filling and hazelnut buttercream) and designs like camoflage, wood grain, and plaid.
Like many of their fairer Boston brethren, Butch Bakery's cupcakes cost around $4 each; currently only available for purchase in NY, but nationwide delivery is expected later this year.
I think this is hilarious. In keeping with DiaperDude ("cool" diaper bags for men) and the latest round of ad campaigns from Old Spice, Dos Equis, and Canadian Club Whisky.
[Butch Bakery via Springwise]