Audience Segmentation & Differentiating your Financial Services Brand

Dock25 Photo Shoot with The Penguin

No, not Burgess Meredith or Danny Devito. This guy:

Roast Beef

How great is that? Yes, I have a penchant for penguins, but these shots from the New England Aquarium's new Penguin Power campaign will grab just about anyone's attention.

The photos are the work of the very-talented John Holt at Dock25 (photography + digital imaging). He collaborated with another Boston shop, Mullen, on the campaign. The copy and images are just fantastic. Here are a couple of my other favorites:

Argentina and Chile

Check out behind-the-scenes at the photo shoot here and full credits here.

If you are in need of some stellar photography, contact John Holt

And don't forget to go visit Roast Beef, Lillico, Argentina and Chile over at the Aquarium. I'm sure they'd love to see you.


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