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iPad Advertising: The Jury’s Still Out

On the heels the iPad achieving one million sales in just 28 days (considerably faster than the iPhone, which took 74 days in 2007 to reach this milestone), the frenzy over how this device will change the face of content distribution and consumption reached an all-time high.

The iPad has been touted as a “savior” for print publishers who have seen declines in circulation and ad revenue, and a “game changer” for advertisers desperate to find the next new way to connect with buyers.

But is it really either of those things?

Head on over to the PARTNERS+simons blog to read my take.

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