eBay's Inside Source

I love what auction giant eBay is doing with it's new trendspotting publication, The Inside Source.

When I first read about it back in November, I promptly checked it out, subscribed to their enewsletter, and shouted out some praise (to which The Inside Source promptly replied - they are on trend in more ways than one!).

The goal of the site & newsletter is to showcase the trendiest items for sale on eBay - things that "savvy" and sophisticated" shoppers may not even realize are available on the auction site...and it does a good job.

Today, I received this promo for Valentine's Day, which features a variety of items currently for sale, packaged up in nice little bundles to make selecting a gift for your Valentine a snap. Among them:

• Homespun Holiday, featuring unique, artisan crafted gifts;

• Retro Beach Getaway, featuring vintage travel posters and accessories;

• Old World Romance, for "wonderfully sentimental, heirloom-quality pieces";

• Gifts for the Urban Sophisticate; and of course...

• Red Romance, full of your traditional hearts and lace.

The shopper in me looks forward to receiving The Inside Source for its editorial, as much as its product features. I bundle it in with my other favorite fashion reads, like DailyCandy, Haute Weekly, The Zoe Report, Net-A-Porter, and ShopBop.

And the marketer in me is impressed with the strategy and execution of this program - yes, I now visit eBay more than I ever used to :)

Comments

[Stephanie]

You're welcome, Jennifer. I love it!

[Jennifer]

Hi there! thanks for the props and for reading my blabbering at Haute Weekly ;)

Jennifer Hermon