I love to read books, but unless they're classics that I truly wish to own, I usually opt for the good old Boston Public Library. It's easy to keep a running list of books, request them as needed via their online service, and pick them up at the Charlestown branch 2 blocks from my house.
My reasons for borrowing vs. buying? I read a lot of books and don't like to spend money on ones I'll read once and then just have to move/dust for the next fifty years. But the September issue of Metropolitan Home points out another good reason: each year, about 20 million trees are cut down to produce paper for books.
Enter Eco-Libris. It's for those that still prefer to buy their books, but are eco-conscious as well. At Eco-Libris, readers pledge that for every book they buy, they'll pay an extra $1 to plant a tree. While they've signed up only a handful bookstores where you can donate at time of purchase (sadly, none in MA), you can pledge $1 per book read directly on the site. Eco-Libris then collaborates with planting partners in Central America and Africa to restore local forests, and you receive a sticker for each contribution.
I attended two interesting MITX/BIMA events this week on developing and measuring cross-channel media programs, and have posted a recap on the PARTNERS+simons blog.
Sorry for the lack of CultureJunkie posts this week...I will have more content for my non-marketing friends soon!
It's that time again: click over to the PARTNERS+simons blog to read my latest Media Roundup.
Blog advertising, social networks, national TV advertising, and digital magazine covers...all featured in my latest Media Roundup on the PARTNERS+simons blog.
And then we found out they gave us the wrong car...and we are now rocking a cherry red mustang with Florida plates. Sweet.
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