TripAdvisor is running a fantastic campaign right now, and this week, Bostonians can experience it first hand.
An outdoor film festival called the TripAdvisor Traveling Movie Tour, the campaign is comprised of a free outdoor film festival in five U.S. cities: New York, Miami, Los Angeles, San Francisco, Boston.
For two nights only, locals can head down to the Boston Common (enter at NW Corner, near Beacon and Charles St) and view a free movie at sundown.
If you do go down, be sure to bring any gently-used luggage you may have for a donation to Suitcases for Kids. Swing buy the TripAdvisor tent and you can also enter for a chance to win your own Roman holiday!
In an effort to engage media buyers as well as travelers, TripAdvisor sent out gift bags with movie candy like Twizzlers and Sno-Caps, plus access to a movie quiz for a chance to win prizes. I love this campaign - it's fun and engaging, and totally on brand.