Another clever marketing idea, this time from the UK:
Trendy doughnut makers Krispy Kreme have come up with with an ideal solution to those ’stuck-in-the-office-blues’ by offering stressed out city workers the chance to have that feeling of a summer lawn beneath your bare feet all day long. The world’s first grass flip flops can be kept for over four months if looked after and will certainly give you a spring in your step.
Too bad they're only available in London (and our local Krispy Kreme shut down).
As a further enticement to get said office workers into their shops for donuts and coffee, KK is running a sweepstakes at Share the Summer Magic. Participants can text in photos of themselves outside with their friends, enjoying a box of Krispy Kremes, for a chance to win tickets to London's V Festival (which is brought to you, of course, by yet another brand...).