Newspapers in the News
Charlestown Community Survey

AMA Boston Tagline Contest

Attention all Creatives!Amalogo

The Boston Chapter of the American Marketing Association is sponsoring a tagline contest to coincide with its upcoming rebranding initiative. Ideas may be submitted here; the winner will receive an iPod Shuffle, a complimentary pass to one (just one??) AMA event, and recognition on the web site.

While I applaud the effort to get its member base involved - their mission is, after all, to connect local marketing folks - I think they could have executed it differently for more impact.

Instead of asking members to submit their ideas via SurveyMonkey, why not allow them to post them directly on the site, so that everyone else can see - and potentially vote on - the submissions? That would really get people connecting.

Full contest rules here.


The comments to this entry are closed.