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March 2007

Hooray for Female Bloggers

Thanks to Charlie O'Donnell for (1) highlighting International Women's Day and (2) including me in his list of favorite female bloggers.

Now it's my turn (in no particular order):

  • Amber MacArthur - a profilic blogger and podcaster (I *love* net@night with Leo Laporte), she's always on the bleeeding edge of tech news 
  • Heather & Jessica at GoFugYourself - hilarous commentary on unflattering photos of celebrities who have crossed the line from ugly to "fugly"
  • The ladies at Shiny Shiny who keep me up to date on the latest gadgets for girls
  • Heidi & Lara from ChickChatRadio.com, who also blog on iVillage and make it girls night out every day of the week (their tagline)
  • Ryan B - a fellow agency pal who is a gifted writer and overall fun gal (as evidenced by her MTV Real World try-out video)

Visit BlogHer to discover over 7500 more female bloggers!

Twitter Addiction

OK, so I can see how Twitter is addictive.

John Edwards posting from the campaign trail.

Steve Jobs thinking about dinner options and soliciting feedback on the iPhone.

[A faux] Condoleeza Rice joking about G.W. (hilarious).

But here's the cool thing: it's making it even easier to bridge the divide between the online and offline worlds. I just got the following email from them:

Hey-o, Twitter-ers!

We're getting ready for SXSW! Are you? If you're heading to Austin, please join us. Text JOIN SXSW to 40404 from your mobile phone and your updates will be displayed on the high definition plasma displays in the hallways of the Austin Convention Center. You'll also get automatically connected to other conference attendees. It's going to be fun!

How cool is that? I'll grab a pic of the boards when I'm down there and post them here.


I'm on Twitter

OK, so I just broke down and joined Twitter, because I'm heading to SXSW this weekend, and thought it would be a fun way to keep people posted on my whereabouts (not to mention a fast way to share and any exciting event happenings!)

You can see my Twitter badge in the sidebar at right. I'll do my best to keep it updated during the event, but don't want to climb any further up the Twitter Curve than I already am :)


Shutdown Day

Picture_1_1A global social experiment is happening at the end of this month: Shutdown Day.

The idea is to see how many people can cope without a computer for one whole day, and what happens when they do.

It's an interesting idea to have a large group of people all go offline at the same time, but I don't think 24 hours is a big deal (I'll often go off the grid  for 24-48, simply to recharge - myself, not my laptop). A week is much more of a challenge.

Can you cope?

Global Warming & Human Rights

This is fascinating:

(1) Global warming is making it difficult for residents of the Arctic Circle to live in their traditional igloo housing; and Cloutier

(2) Nobel Peace Prize nominee Sheila Watt-Cloutier is trying to raise attention to the issue by bringing it to court, before the Inter-American Commission on Human Rights of the Organization of American States in Washington. She maintains that it constitutes a violation of human rights of the indigenous people who live in self sustaining, low-lying environments throughout the world.

While actually "winning" anything in terms of a settlement seems difficult (and a slippery slope - no pun intended) in this case, it was definitely a shrewd PR move. The hearing itself got press attention (I am, after all blogging about it), and if the committee chooses to investigate and write a report on their findings it will only gain more attention for the issue.

Read the full story.

4As: Adonis Hoffman - Top 10 Rules for Responsible Advertising

Hoffman_1 In his capacity as general counsel to the AAAA, Adonis E. Hoffman represents the ad industry on Capitol Hill, where he has seen advertising and marketing come under increased scrutiny from both citizen watchdog groups and political entities alike.

In his speech at the 4As conference on Friday morning, The New Rules of Responsible Advertising: A View from Washington, Hoffman urged marketers to take more deliberate steps towards self regulation in order avoid more government involvement.

Continue reading "4As: Adonis Hoffman - Top 10 Rules for Responsible Advertising" »

4As: Measurement Panel

On Thursday afternoon I attended a measurement panel comprised of the following participants:

  • Russ Booth of MediaCom
  • Tim Hanlon of Denuo
  • Louis W. Jones of Media Contacts
  • Bob Desena of iO Global
  • Lee Doyle of Mediaedge:cia

The panel discussed the fact that consumers are further along in their media consumption habits (both legally & illegally thanks to some peer-to-peer sites) than our industry is in its ability to measure that behavior. Or to put it bluntly, the single most important skill we lack as an industry is mastery of data use and analytics.

Continue reading "4As: Measurement Panel" »