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March 2007

Sunsilk Color Showdown

Brun_team_2 I love the new Color Showdown campaign from Sunsilk. Nice recovery from their recent Bridezilla/YouTube blunder.

In this campaign, they take age-old haircolor stereotypes (e.g., brunettes are smarter than blondes), add biting copy, and pit the blondes vs. brunettes in a series of television spots that are just hilarious. Here's a sample:

And the accompanying rich media website is full of games, jokes, wallpapers, MySpace enhancements, and ad clips all designed to keep the battle brewing and foster word of mouth.

There are of course some naysayers - the red- and black-haired women who feel left out, and everyone else who asks, "can't we all just get along?" But please, all of this is meant to be comical...and it is. So just enjoy it.

And go brunettes!


Dunkin Donuts & Vanilla Ice in Copley Square - Tomorrow!

Dunkin If you're in downtown Boston tomorrow and could use a mid-day break, please join us in Copley Square for this very special event!
Vanilla_ice

WHAT: Dunkin’ Donuts Presents: “Dunkin’Iced Coffee-aoke”

Alright stop, collaborate and listen. In celebration of Dunkin’ Donuts Free Iced Coffee Day, Dunkin’ Donuts and pop culture icon Vanilla Ice will search  Boston and  see  who will go “To the Extreme” for a year’s supply of Dunkin’ Iced Coffee, $1,000 and a Nintendo Wii.

“Dunkin’ Iced Coffee-aoke” is a creative karaoke competition that invites everyone to come down to Copley Square Park to remake the Ice-man's timeless song "Ice,Ice, Baby" using Dunkin' themed lyrics, and be judged by the man who made it famous, Vanilla Ice.

Contestants who do not perform up to Vanilla Ice and the other judge’s standards will be gonged by an oversized Dunkin’ Donuts Iced Coffee character. The following day, March 21st, Dunkin’ Donuts will hold their first-ever all day, nationwide “Free Iced Coffee Day.” Word to your mother!

WHY:    Dunkin’ Donuts, the largest coffee and baked goods chain in the world, wants to help customers put winter “on ice.” On Wednesday, March 21st, the official first day of spring, Dunkin’ Donuts will host its’ first-ever all day, nationwide “Free Iced Coffee Day.”

For 24 hours on March 21st, customers can visit any participating Dunkin’ Donuts restaurant in the country and receive a free 16 oz. cup of Dunkin’ Donuts’ premium iced coffee, which is double-brewed to ensure full flavor with every cup.

WHEN: March 20th, 12pm to 2pm

WHERE: Copley Square Park On March 20th  (Corner of Boylston St. and Dartmouth St.)

Free Admission and Open to the Public.

Please come down if you can - it's sure to be good time :)

[Disclaimer: Although my agency Hill Holliday  works with hometown fave Dunkin Donuts, I only *wish* I could take credit for this one.]


Transparent Canoe/Kayak

Look at this beautiful transparent canoe-kayak hybrid from Hammacher Schlemmer:

Kayak Its polymer hull - made of the same material used in the cockpit canopies of supersonic fighter jets - provides a complete view of all the underwater life forms as you paddle along the surface.

I love sea kayaking and have had the opportunity to cruise the waters in New England, Southern California, and the Florida Keys (complete with manatees) and can only imagine how much cooler the trips would be in this rig.


Beauty is in the eye of...the computer?

Mirror_mirror University of Technology Sydney computer scientists Hatice Gunes and Massimo Piccardi have created computer software that can distinguish a pretty face from an ugly one.

Using facial measurements related to the ratios and images of over 200 women (including Claudia Schiffer, Kate Moss, and Catherine Zeta Jones), the software can scan the image of a woman's face and rate it on a scale of 1-10.

While this could add a whole new spin to Hot or Not, the creators say they hope to limit their software's usage to medical professionals under supervised conditions (to avoid vulnerable teenage girls getting their hands on it).

No word yet on when the men get to participate in this vanity game.


SXSW Wrap Up

It is the eve of the last day of South by Southwest Interactive, but for me the show has already ended (I'm flying out in the morning).

It was a fun but tiring weekend. Not unlike Spring Break, with the warm weather, energetic crowd, and seemingly endless nightlife.

And in the spirit of new media, it was a truly user-generated event - everything from the panel-picker application (through which attendees determined the panel line-up), to the Big Bags (created by designer Chuck Anderson and delivered with a Sharpie marker so *you* do the coloring), and the incessant Twittering (which provided a non-stop feed of who was doing what).

Tonight also marks the end of my Twitter experiment; it was fun while it lasted, keeping me abreast of all the parties (5 a night!) and celebrity sightings (Luke Wilson, David Boreanaz), but is really too disruptive for ongoing usage (IMO).

Below are all of the sessions I attended; I'm not going to publish notes on each (as it's been done in numerous places already). Those who want more info can access summary info and podcasts on the SXSW site, as well as SXSW Baby (community weblog) and Conferenceer (social networking site for attendees/enthusiasts).

Phew...I think that's it.


SXSW Day 1

So we had a successful first day at South by Southwest which started with registration and then a panel on "How to Rawk SXSW" - or, an insider's guide to all the tips and tricks of maximizing your time at the festival.

Sxsw_1 We followed that up with the opening night party at Six Lounge (free food & drink compliments of Porter Novelli) and a scrumptious dinner at Manuel's (what's a trip to Austin without some great Mexican food?!).

Now off for a full day of panels...