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BrowseGoods.com

A Cambridge-based start up called  Dotted Pair just launched a new shopping site called BrowseGoods.com that is based on a unique visual search interface. Check it out:

Browsegoods1_1

Browsegoods_1

If I select shoes, I'm presented first with different categories upon which I can drill down to a screen full of shoe images.

Every page offers pan and zoom similar to Google Earth and Map applications. It's designed to replicate the experience of shopping in a store, where products are organized by department/aisle/shelf/item.

While most ecommerce sites are designed for direct searches (not browsing), Dotted Pair notes that  twenty-five percent of offline purchases occur through undirected browsing, and shoppers who start their searches by exploring constitute a large and under-served market on the Web.

I mistakenly thought this was an Amazon.com beta application, but have since learned that Amazon is simply the first (of many?) affiliate partner for the site. It's currently limited to shoes, toys, sports, and watches, but hopefully will grow to include other categories.

Comments

Stephanie

You know, I wonder as well. I actually like their interface, and could see myself using it, but don't know if it's just the novelty or the real utility.

I guess I was struck by their claim that twenty-five percent of offline purchases occur through undirected browsing, and shoppers who start their searches by exploring constitute a large and under-served market on the Web. That makes sense to me.

I enjoy watching companies that are pushing the boundaries of how we typically navigate the web. Like Second Life for example. Sure, it's riddled with challenges (stability, security, etc.), but at least they are exploring new ways to browse (in this case, in 3D).

I have to think that with the advances in technology and broadband penetration, the traditional 2D web experiences we know and love (that are, ironically, linear in many senses) will evolve to a more visual and nonlinear approach.

I guess only time will tell!

Noah Brier

Do you think it will be successful? I feel like I've seen a number of start ups try to recreate the browsing experience and fail because that's not necessarily what people are looking for online.

With that said, though, it could just be that no one has nailed the interface yet . . . thanks for sharing!

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