Here's an update to yesterday's post:
True to their word, the good folks over at Ziki have set up a paid search campaign for my name on my behalf. You will now see a paid placement for my Ziki profile when you search on my name on Google and Yahoo! (see sponsored links from the Google page, below; let's pretend eBay isn't advertising "Stephanie Rogers for less!").
It's neat, but I wonder if they will ultimately allow members to customize the ad copy so that it is more unique/compelling. It does present an interesting strategy for brands that want to aggregate multiple content sources and have one more search-friendly site available to help them in the rankings.