MyZiki - Update

Here's an update to yesterday's post:

True to their word, the good folks over at Ziki have set up a paid search campaign for my name on my behalf. You will now see a paid placement for my Ziki profile when you search on my name on Google and Yahoo! (see sponsored links from the Google page, below; let's pretend eBay isn't advertising "Stephanie Rogers for less!").

It's neat, but I wonder if they will ultimately allow members to customize the ad copy so that it is more unique/compelling. It does present an interesting strategy for brands that want to aggregate multiple content sources and have one more search-friendly site available to help them in the rankings.

Comments

[andre taliercio]

Stephanie,
Right on. The answer is YES.
Q1 2007 we will introduce an interface that will allow you craft and customize your own advertising campaigns, like a pro, without having to pay an ad agency to do the job.
You will set your own budget and create your own messages.
Andre
Ziki team