We do a lot of B2B marketing at PARTNERS+simons, which means reaching out to on-the-go, mobile-device-toting professionals.
What's black and white and read all over? The answer to this limerick used to be "a newspaper." Today it's the Blackberry.
This great update to the old joke is attributed to Steve Rubel, who discusses the Blackberry as a marketing medium on his blog Micropersuasion, and why its tiny screen may be more valuable real estate than the back page of the Wall Street Journal.