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Juicing the Orange

P+s: Sovereign Bank

Images_2 Read about the new campaign we developed with Sovereign Bank in the latest edition of the Boston Business Journal.

Our clients are increasingly looking for ways to segment their audiences and deliver highly-targeted creative and messaging. In this case, we worked with New England Sports Network to develop a localized media buy in which the Sovereign Bank employees appearing in the ads will be specific to the region where each spot is shown.

As Tom mentions in the article, "What we're trying to do in this campaign is to strip away some of the veneer of what's immediately recognized as advertising and make sure we put real people in pivotal roles in the ads...NESN has the capability to drop these spots in the different regions and localize the message and create a real, addressable ad experience."

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