Spice & Rice

Evian Detox

Evian water has unveiled a really clever advertising campaign on the Gawker gossip site: with the click of a button, readers can banish all ads from the site - except for Evian's, of course, who is sponsoring this "detoxed" version of the site. Below is the before and after:



The banner on the left even expands to allow readers to "detox" their own RSS feeds (which would then come through with the Evian branding) and links through to their rich media site, where users can watch videos about the detox properties of water and the history of the Alps, or create their own soothing music score.  The site is slow to load (even on broadband) and I question how many people will sit through the videos about water, but the online ad technique is genius.


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