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Detroit Welcomes Super Bowl XL

Super_bowl_xlDetroit's all abuzz in anticipation of Super Bowl XL. The GM Renaissance Center has been designated NFL Headquarters, and a legion of workers is frantically working to complete its transformation in time for the big game on February 5th.

The GM Wintergarden, a five-story glass atrium overlooking the Detroit River, has been converted to the ESPN Media Center - complete with a stage and broadcast desks where ESPN TV and related radio programs will be broadcasting live all week.

GM World is set up with banquet tables, flat panel monitors, broadcast desks and "standing areas" for the inevitable crowds that will show up to watch live NFL broadcasts and festivities.

I've decided to stay in Boston next week and avoid the craziness, but that means I'll miss celebrity sighting at all the parties scheduled throughout the week, including: Campbell's Soup, Cadillac MVP, Wishing on Stars, Gatorade, The NFL, Legends for Charity, NFL Alumni Gala, Frito Lay, Athletes in Action, NFL Retired Players, Ebony/NFL, Microsoft, and a 2,300 person media dinner that starts after the game on Sunday. Should be a good time!

View pictures of NFL HQ set-up here.


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