Pop star Justin Timberlake has teamed with friend Trace Ayala to introduce a new fashion line, William Rast Clothing. They name pays homage to two influential people in Timberlake's and Ayala's lives: their grandfathers (who, incidentally, are neighbors).
Timberlake told retailer Solis, "This clothing is representative of where we come from...It's sort of country, but it's also got a little edge and a little chic to it." So, it's a little bit Tennessee, a little bit rock-n-roll. A blogger at Popdirt.com reports that the washing and care instructions read, "We are made in China. Keeping this garment clean and fresh is easy. Hand or machine wash it in cold water separately, double check there ain't nothing in your pocket, it could mess up the color. Bleach ain't a good idea neither." He also noted that the jeans come complete with a bottle opener.
The pair said they're going to be "meticulous" about the stores in which their products are made available. The initial collection, which is predominantly denim, is available at Bloomingdales nationwide, Kitson in Beverly HIlls, and Solis in San Francisco; yet at the time of this post it appears that only Kitson makes the products available online. Although first reported in August, the line began appearing in stores last Fall and has met with some success; Timberlake is in fact looking to expand the existing line of men's and women's vintage T-shirts, polos, jeans and hats.