Retailer Nordstrom has taken an innovative new approach to pushing its wares: it has created a broadband entertainment channel dubbed Nordstrom Silverscreen which features designer clothing, shoes and handbags all available for sale at Nordstrom.com.
Where's the innovation? All of Nordstrom's merchandise appears within old-school music videos (think Culture Club's I'll Tumble 4 Ya and the Go Go's Our Lips are Sealed) that have been re-mixed to include a new cast of characters who are all dolled up in today's latest fashions.
Created by Fallon and delivered via Maven Network's video player, the application delivers DVD-quality content to your desktop. Users simply visit NordstromSilverscreen.com to download the player, and receive monthly notifications when new content becomes available. Fallon is also promoting the service via Nordstrom's opt-in email list and in select other channels.
Users can watch the video, see behind-the-sceens clips from its making, and interact with the merchandise in the "mixing room" - where they can mix and match outfits and send to a friend. It's a fun way to combine music, fashion and technology to engage prospective shoppers; what's more, viewers are just a click away from purchasing the items featured in the video directly from Nordstrom.com.