Opened up this month's InStyle to find this:
As if I need any more encouragement to shop on Zappos.com! But their use of digital variable print on demand to personalize the ad certainly got my attention. That, and the 5-page pull out spread that followed this one - all touting their $2500 Missing Piece Tweet Sweeps.
Simply tweet @ZapposStyle with #zapposcloset and indicate what Fall piece your closet is still missing, and you'll be entered to win a Zappos.com shopping spree and fashion consultation via video chat.
Or, you could just head on over to Zappos and buy it yourself. I do it all the time :)